DIRECT ANSWER
No. As of July 2026, Scintilla covers Walmart-banner data and excludes Sam’s Club. Use Retail Link under your Sam’s Club vendor number for available Sam’s scorecards and reporting; use MADRID 2.0 for subscription-dependent member and basket insights. MAP is advertising, not the substitute analytics product.
No. A broader Scintilla subscription does not reveal Sam’s Club data, because Sam’s Club is not a channel inside Scintilla. Scintilla is the Walmart-banner data product. Sam’s Club reporting sits on the Sam’s side of the supplier relationship: available scorecards and reporting in Retail Link under the Sam’s Club vendor number, and subscription-dependent member and basket insights in MADRID 2.0. There is no Sam’s channel filter to turn on in Scintilla.
That distinction matters most for suppliers serving both banners. Walmart and Sam’s Club share some infrastructure, including Retail Link, but they do not share the vendor agreement, vendor number, merchant organization, scorecards, insights entitlement, or media account. Access to one banner’s data product is not evidence of access to the other.
Why doesn’t Scintilla contain Sam’s Club data?
Because the two banners maintain separate supplier and data relationships. Scintilla answers Walmart-banner sales, inventory, shopper, and related reporting questions within the limits of the supplier’s Scintilla tier. Sam’s Club uses its own reporting path and its own vendor context. As of July 2026, Scintilla’s scope excludes Sam’s Club; upgrading from Scintilla Basic to Charter changes the Walmart data and tools available, but it does not add Sam’s Club.
The shared Retail Link front door is what makes this easy to misread. A supplier may reach both Walmart and Sam’s tools through related account infrastructure, but the data remains tied to the applicable banner and vendor number. Treat the banner as the first filter in the question, before choosing a report or interpreting a metric.
If the question is really about the difference between Walmart Scintilla tiers, see Scintilla Basic vs Charter. Neither tier is the route to Sam’s Club member data.
Which Sam’s Club system answers the question instead?
Start with the decision you are trying to make, then route it to the system that owns that kind of information.
- Sales, inventory, and scorecard reporting: Start in Retail Link under the Sam’s Club vendor number. The reporting available depends on the account and current entitlement.
- Member behavior and basket analysis: Use MADRID 2.0. Member, basket, and richer performance insight are subscription-dependent.
- Advertising to Sam’s Club members: Use MAP, the Member Access Platform. MAP is retail media, not the member-analytics substitute for MADRID.
- Item and catalog data: Use IDM with GDSN synchronization, with Supplier One used where the Sam’s merchant confirms it. MADRID is not an item-data system.
This routing prevents two common mistakes at once: looking for Sam’s data in Scintilla, and treating MAP as the place to analyze member behavior because both products discuss members. The first is a Walmart-versus-Sam’s scope error; the second is an analytics-versus-advertising error.
What should you confirm before requesting data or access?
Confirm five facts in this order:
- Banner and vendor number. Make sure the question and the visible account are both Sam’s Club, not Walmart US.
- The decision and measure. Separate sales or inventory reporting from member behavior, basket analysis, item data, and advertising.
- The surface you can actually see. Record whether the relevant report, MADRID option, or other Sam’s tool is visible in the current account.
- Current entitlement. MADRID features and access depend on the subscription. Confirm the current package, seats, and available reports before promising an analysis.
- Time and definition. Capture the reporting period, refresh date, filters, and the metric definition shown in the current surface before comparing results.
Those checks produce a usable access request. “We need Sam’s data” is too broad. “We need member-basket behavior for this Sam’s vendor number, and our current MADRID access does not expose it” identifies the banner, decision, account, and missing entitlement.
What changes for a supplier serving both Walmart and Sam’s Club?
Plan for two operating contexts. A dual-banner supplier can use Retail Link as shared infrastructure while still maintaining two vendor numbers, two sets of scorecards, and separate data entitlements. Scintilla answers the Walmart side. MADRID and the applicable Sam’s reporting answer the Sam’s side. If the business needs both, it needs access to both; one subscription does not unlock the other.
Keep the analysis banner-separated until the definitions and time periods have been reconciled. A metric with the same plain-English name can still come from a different system, population, or reporting cadence. Combining the outputs before confirming those definitions can make a correct report look inconsistent.
What are the limits of this answer?
The system routing above was last verified July 23, 2026. MADRID packages, features, seats, pricing, contacts, and portal navigation can change. Confirm the current entitlement and available reports in the applicable Sam’s Club account or with the current subscription provider before purchasing access or committing to an analysis. If the current portal differs from this article, use the current portal.
Retail Reason cannot determine what your account is entitled to from the supplier name alone. It does not connect to Retail Link, Scintilla, MADRID, MAP, IDM, or Supplier One; retrieve a report; inspect a dashboard; or act in a retailer system. It can identify the likely path, help frame the access question, and reason from the excerpts or context you choose to provide. See the Sam’s Club supplier guide, the coverage map, and the full service limitations.