Retail Reason Intelligence

Figure out what applies.Know what to do next.

Retail Reason Intelligence is maintained, context-aware operating guidance for Walmart and Sam’s Club supplier teams, U.S. Walmart Marketplace sellers, and the brokers and agencies supporting them.

Start with the question and context you have. See what applies, what falls outside the situation, and what to confirm before you act.

Choose a plan Explore complete answers

From $299/month for your businessFrom $599/month for client workFirst paid purchase refundable for seven days

Illustrative answer excerpt

Question:

We’re on Scintilla Basic. What can we credibly bring to our line review?

Answer:

Build the story around own-item performance and the merchant decision. Do not present category-share, competitor-performance, or shopper-switching conclusions the available Basic reports cannot support.

1Use now: Own-item performance from available reports
2Do not infer: Category share, competitor performance, or shopper switching
3Confirm next: Merchant decision, meeting date, and reporting window
4Limit: Available context cannot establish the broader category story

What the context changedThe Basic plan narrows the claim set. The merchant decision and reporting window determine the next checks.

No retailer portal connection Live answers include an as-of date Limitations shown

Read the Scintilla tier answer

Independent serviceNot affiliated with or endorsed by Walmart Inc.

You choose the contextNo retailer portal connection or account-data retrieval.

Limits made visibleSee dates, limitations, and remaining checks.

Seven-day refundYour first paid purchase is refundable for seven days.

Why context matters

See the context change the path.

The same Marketplace question can require different first checks.

Question

Our Buy Box win rate fell. Should we lower our price?

Context

Guidance · first check

Check published status, total price including shipping, and delivery promise. Ask for the margin floor; do not recommend a number.

Run the same offer-health, total-price, and delivery checks, then evaluate any price change against the supplied floor.

One detail changed. The fulfillment path stayed the same, but adding a margin floor made responsible price evaluation possible.

Illustrative answer examples

Different work calls for different guidance.

These examples show the answer structure. Linked public articles carry their own visible last-verified date.

Walmart supplier

Our OTIF score fell after a replenishment change. What should we check before escalating?

Separate the order, appointment, transportation, and receiving signals before assigning a cause. Start with the affected PO and item set, then verify when the change entered the flow.

Context used: Plan, source set, timing, affected POs
What applies: Replenishment flow and OTIF drivers
Remaining checks: Change impact, exceptions, follow-ups
Date handling: Live answers include an as-of date

See the answer breakdown

Direct answer. Separate the order, appointment, transportation, and receiving signals before assigning a cause. Start with the affected PO and item set, then verify when the change entered the flow.

Context used. Plan, source set, timing, affected POs

What applies. Replenishment flow and OTIF drivers

What to confirm next. Change impact, exceptions, follow-ups

Explore Walmart supplier guidance

Walmart Marketplace

Why are in-stock listings unpublished after a price change?

Inventory alone does not establish publishability. Check offer status, total price, delivery promise, and any item or seller-performance issue before reversing the change.

Context used: Role, channel, item type, price change
What applies: Publishing rules and offer status
Remaining checks: Template errors, attribute issues, feed status
Date handling: Live answers include an as-of date

See the answer breakdown

Direct answer. Inventory alone does not establish publishability. Check offer status, total price, delivery promise, and any item or seller-performance issue before reversing the change.

Context used. Role, channel, item type, price change

What applies. Publishing rules and offer status

What to confirm next. Template errors, attribute issues, feed status

Read the related listing answer

Sam’s Club supplier

Can I pull Sam’s Club member data in Scintilla?

No. Scintilla covers Walmart-banner data, not Sam’s Club member insights. Use the Sam’s Club-specific path for member and shopper questions.

Context used: Path, role, data need, use case
What applies: Scintilla scope and member-data boundaries
Remaining checks: Data source options and access path
Date handling: Live answers include an as-of date

See the answer breakdown

Direct answer. No. Scintilla covers Walmart-banner data, not Sam’s Club member insights. Use the Sam’s Club-specific path for member and shopper questions.

Context used. Path, role, data need, use case

What applies. Scintilla scope and member-data boundaries

What to confirm next. Data source options and access path

Explore Sam’s Club supplier guidance

Coverage

Guidance for work that crosses systems.

Questions often cross systems, plans, programs, and time frames. Retail Reason helps keep those boundaries visible.

Supplier operations and systems

Items, orders, replenishment, compliance, transportation, payments, merchant preparation, and Supplier One workflows.

Scintilla and supplier reporting

Reports, metrics, data definitions, plan-aware limits, and what a given tier can support.

Walmart Marketplace operations

Listings, Buy Box and pricing, fulfillment, performance, returns, payments, fees, and growth.

Walmart Connect

Sponsored products, brand and video formats, display, measurement, brand-shop work, and strategy.

Sam’s Club supplier work

Dedicated guidance that does not reuse Walmart systems or assumptions where they do not apply.

Technical workflows and APIs

Supported supplier, Marketplace, advertising, and retailer-facing technical work.

Explore the full coverage map

How it works

Connect Retail Reason to a supported assistant.

Choose a plan, connect once, then bring the question and context you have.

Choose and purchase a plan

Select the plan for your own business or for client work.

Connect a supported assistant

Use Retail Reason in Claude hosted, Claude Code, Codex CLI.

Add the context that changes the answer

Include the retailer or program, role, plan or tier, timing, and operating facts that matter.

Receive bounded guidance

See what applies, what the available information cannot support, and what to check next.

Supported at launch: Claude hosted, Claude Code, Codex CLI.

See how Retail Reason works

For brokers and agencies

Give each client its own workspace.

The same retailer complexity repeats across clients, but the context is not interchangeable. Advisor plans keep each client’s work separately provisioned.

Explore Advisor plans

Client workspace model

Separate client workspacesKeep each client context provisioned separately.
Explicit workspace selectionSelect the client workspace before each request.
Firm-pooled usageShare usage across the licensed firm.
Eligible client guestsAssign eligible guests on supported plans.

Trust and limits

Useful guidance needs visible boundaries.

Confidence should come from seeing what an answer uses, what it cannot support, and what still needs to be checked.

Maintained and dated

Guidance is versioned and delivered with an as-of date.

Context made visible

The supplied retailer or program, role, tier, timing, and operating facts remain legible.

Limits stated

Plan, context, and available-information limits are part of the answer.

Review built in

Paid standard and deep answers receive a separate automatic review pass.

Plain data flow

Your context goes in. Retailer account data is not retrieved.

Retail Reason does not connect to retailer portals or retrieve account data. It works from the questions, context, and drafts you choose to provide.

Plans for operators and client work

Start with the way you work.

Every paid plan includes all currently supported subject areas. Choose one business or separately provisioned client workspaces.

For your business

Operator plans

From $299/month

For supplier teams and Marketplace sellers working inside one business.

Compare Operator plans

For client work

Advisor plans

From $599/month

For brokers and agencies supporting multiple client organizations.

Compare Advisor plans

No public trial. Your first paid purchase is refundable for seven calendar days. Annual plans cost the equivalent of 11 months and are paid in advance. Review the terms.

About Retail Reason

Built by a practitioner. Run as a product.

Retail Reason was created by Matt Drake from the work he does with founders, suppliers, and brokers across private-brand programs, retailer reporting workflows, line reviews, and pricing. The product is maintained with named founder accountability and documented limitations.

About Matt and Retail Reason Review vendor facts

Questions before purchase

What buyers usually need to know.

Plain answers about fit, access, data, maintenance, plans, and the seven-day refund.

Why use Retail Reason with a general AI assistant?

General assistants can help with broad questions. Retail Reason adds maintained guidance for supported Walmart supplier work, Sam’s Club supplier work, and U.S. Walmart Marketplace operations. It structures the answer around the context you provide, the limits of that context, and what to check next.

Who is Retail Reason for?

Walmart and Sam’s Club supplier teams, U.S. Walmart Marketplace sellers, and the brokers and agencies supporting them.

Does Retail Reason connect to my retailer accounts?

No. Retail Reason does not connect to retailer portals or retrieve account data. It works from the questions, context, excerpts, and drafts you choose to provide.

What happens when information is missing?

Retail Reason can ask for the missing context, state which conclusion cannot be supported, identify the next check, or abstain instead of filling a gap with invented certainty.

Is there a public trial?

No public trial is offered at launch. Your first paid purchase is refundable for seven calendar days, subject to the published refund terms.

Retail Reason Intelligence

Bring the next question that is slowing the work down.

Choose the plan that fits your business or client work. Start with the question and context you have.

Choose a plan Read the articles